PR and content agency Smarts celebrate quadruple award win

The firm’s wins include the PR Week Awards, the European Agency Awards (for Best PR Agency and Best Integrated Agency) and PR and Communications Agency of the Year at the prestigious Drum PR Global Awards.

The win at the Drum Awards saw Smarts compete with creative agencies from around the world including well-known names such as Havas Group, Ogilvy and Saatchi for the top prize and were the first agency from Northern Ireland to ever pick up the award.

This year Smarts has won a slew of industry awards including being named Agency of the Year a total of five times and the company cemented its place as the number one PR and Content consultancy in Northern Ireland after it was the only agency in NI named in the Top 150 annual report, from leading industry magazine PR Week.

With offices in Northern Ireland, London and Scotland, Smarts currently employs over 80 people and has clients in more than 20 countries.

Its extensive client portfolio includes global names such as Bosch, Openreach and Johnnie Walker, as well as local names such as Ulster University, Kestrel Foods, Wilson’s Country and local rockers Snow Patrol.

Pippa Arlow, Smarts Global CEO, said she was delighted at the awards especially during such difficult times.

She continued: “This kind of global recognition for Northern Ireland highlights something important that we must remind ourselves of in these most challenging of times – that we have some of the best talent in the world and that they can compete and win on a global stage.

“This year, we are immensely proud of how our people have adapted and innovated both personally and collectively, to produce cutting edge creative work that is up there with the very best. That is what makes winning these awards so special to us.”

Several individual campaigns that the PR and content agency has produced have also been recognised for their excellence, with an innovative, reactive campaign to offer support, motivation and inspiration to the bartending community for Diageo Bar Academy receiving three industry awards in the last six months and being lauded as Best in Class by Facebook.

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