Northern Ireland food firm secures listings for four new product lines in Tesco stores

The Moy Park brand lines will help to strengthen the core fresh coated chicken category as shoppers increasingly buy for convenience and choice
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By Claire Cartmill
Published 22nd Apr 2024, 18:18 BST

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One of Northern Ireland’s best known chicken brand, Moy Park, has secured a contract to list four core fresh coated chicken products into all Tesco stores across Northern Ireland.

The Moy Park brand lines will help to strengthen the fresh coated chicken category in Tesco NI.

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Katie Clague, Tesco commercial executive, at Moy Park, said: “We are delighted to launch four core lines from our popular fresh coated range into Tesco stores across NI. Over the last 52 weeks the UK fresh coated chicken category has seen considerable value (+18.7%) and volume (+7.8%) growth as shoppers increasingly buy into the fresh coated chicken category for convenience and choice.

“The increased variety of products and flavours that the Moy Park range brings to the Tesco selection allows us to offer something to suit everyone, from our iconic breaded goujons, to our homestyle hot’n’spicy chicken mini fillets, which we know Tesco NI shoppers are going to love!

“We are so proud to continue to provide fresh, locally sourced chicken products for families, and will be strengthening this brand product launch with marketing influencer activity, out of home advertising and some great offers to including innovative digital money off coupons.”

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Rosanna Neale, assistant trading manager for Tesco NI meat fish and poultry, added: “At Tesco, we work alongside some wonderful local suppliers in Northern Ireland to bring affordable and flavourful products to our shoppers. The Moy Park brand is a signpost to the fresh coated chicken category, and we are delighted to strengthen our product offering with the introduction of these four core Moy Park lines to all our NI stores.

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One of Ireland’s best known chicken brands, Moy Park, has secured a contract to list four core fresh coated chicken products into all Tesco stores across Northern Ireland. Pictured are Katie Clague, Tesco commercial executive, Moy Park and Rosanna Neale, assistant trading manager, Tesco NI meat fish and poultryOne of Ireland’s best known chicken brands, Moy Park, has secured a contract to list four core fresh coated chicken products into all Tesco stores across Northern Ireland. Pictured are Katie Clague, Tesco commercial executive, Moy Park and Rosanna Neale, assistant trading manager, Tesco NI meat fish and poultry
One of Ireland’s best known chicken brands, Moy Park, has secured a contract to list four core fresh coated chicken products into all Tesco stores across Northern Ireland. Pictured are Katie Clague, Tesco commercial executive, Moy Park and Rosanna Neale, assistant trading manager, Tesco NI meat fish and poultry

“The breaded chicken range will offer our customers variety and convenience when completing their weekly shop, and we’re pleased to answer the demand for fresh, quality local produce in this new listing with Moy Park.”

The four Moy Park branded coated chicken products are available across Tesco Northern Ireland stores now.

Related topics:TescoMoy ParkNorthern Ireland

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